The numbers do the talking.
Every case below is measured the same way: money in, revenue out, everything else is commentary. Client names anonymised where required by NDA.
Scaling a GCC fashion retailer 5.5x without CPA creep
A Dubai-based fashion brand was stuck at $40k/month in spend — every attempt to scale past it collapsed ROAS within a week. Creative fatigue was blamed; the real culprit was a fragmented account structure starving the algorithm of signal.
Consolidated 34 campaigns into 6, rebuilt server-side tracking to recover ~30% of lost conversion signal, and installed a weekly creative testing cadence of 10 variants with hard kill criteria. Scaled budget in 20% increments only when marginal ROAS held.
“We had three agencies before JIQ tell us scaling past 40k was impossible in our niche. It took them one quarter to prove otherwise.”FOUNDER & CEO — FASHION RETAILER, DUBAI
Halving the cost of a qualified demo for a Series-A SaaS
A SaaS company was drowning in cheap MQLs that sales refused to touch. CAC on real pipeline was 3x what the board expected, and attribution stopped at the form-fill.
Rebuilt conversion tracking around sales-accepted opportunities synced from the CRM, shifted bidding to offline conversion values, and replaced generic whitepaper campaigns with high-intent search plus LinkedIn ABM against a named-account list.
“JIQ was the first agency that asked to see our CRM before our ad account. That told us everything.”VP MARKETING — HR TECH SAAS, RIYADH
3.1M installs across the GCC at a falling CPI
A regional marketplace app needed aggressive install volume for a funding milestone — but every network scaled, CPI climbed, and post-install quality cratered.
Split the buy across programmatic, TikTok and Apple Search Ads with ROAS-based (not CPI-based) network scoring, ran 40 creative variants a week localised per market, and cut any placement whose day-7 retention fell below threshold.
“Volume was the brief. They delivered volume and quietly fixed our retention economics while doing it.”HEAD OF GROWTH — MARKETPLACE APP, GCC
Turning a beauty brand's first-party data into its cheapest channel
A D2C beauty brand had strong repeat purchase rates but bought every sale like it was the first — no retention layer, no LTV-based bidding, margins shrinking as auctions got pricier.
Built LTV cohorts from 18 months of order data, moved Meta bidding to value optimisation against predicted LTV, and stood up a retention flow that turned one-time buyers into subscribers before retargeting spend touched them.
“They cut a third of our ad spend and revenue went up. I still bring that chart to every board meeting.”CMO — D2C BEAUTY BRAND, ABU DHABI